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Filini RestaurantRADISSON SAS HOTEL, BIRMINGHAM: We have been closely involved with Birmingham’s most stylish hotel, ensuring maximum press coverage in the run-up to its opening in January 2006 and maintaining a steady flow of publicity since. Published articles have included profile interviews on key staff, features on a wide range of topics, from the interior décor and the food served in its restaurant to business stories on the hotel's on-going success. We have also helped to organise VIP press events and visits.

 

"I took Lisa and Ros on because of their in-depth knowledge of regional newspapers - they knew the right people on the right publications. As a new company opening in Birmingham for the first time, it was important that we had as much coverage to raise our profile, both before the hotel's opening and in the months since. I have been delighted with the amount of articles that have appeared and at the innovative ideas that Scarlet Media has come up with."

- Kathrine Ohm Thomas, General Manager of Radisson SAS, Birmingham